Cashflow Podcasting: Authority, Audience Growth and Sales through podcasting

Ben Krueger, Chief Podcast Strategist takes you on a journey with leaders and brands who successfully leverage podcasting to generate BIG incomes and BIG results for their own businesses. The first 10 episodes is the Cashflow Podcasting “Fast-Start” Series to give you the step-by-step on how to launch a podcast for traffic, leads and sales. Then you’ll see case studies from various business types on how they’re using podcasting to generate significant income, plus their tips on how you can do the same. Discover whether podcasting is the BEST tool for your growth at
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Cashflow Podcasting: Authority, Audience Growth and Sales through podcasting



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Now displaying: 2017
Nov 28, 2017

How many people have you heard say they want to write a book? It’s a topic that seems to get plenty of talk with little follow-through, but it’s one that deserves some serious consideration—especially for podcasters. 

Today’s guest, James Ranson, is here to explain why. A Wall Street Journal bestselling editor who has worked with over 200 authors as a book coach and ghostwriter, as well as the author of Buy Once, Cry Once: How Shortcuts Cost You In The Long Run, James has seen his share of books bolster careers. In this episode, he shares the benefits of writing a book and how becoming an author can take your career to the next level.

Here's What You'll Discover:

  • The benefits of writing a book.
  • How books and podcasts support each other.
  • Why credibility boosters are important.
  • What makes a book such a great asset.
  • Ways a book can bolster your career.

You can find show notes and other information by clicking here:

Nov 7, 2017

Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he’s here today to share his valuable insight.

You’ll hear how Brian transitioned from a do-it-yourself service to a done-for-you service, as well as what he finds truly valuable about running a productized service business. He then offers his advice for the first steps you should take if you’re hoping to create a similar business, and what to expect along the way.

Here's What You'll Discover:

  • The benefits of productized services.
  • How to transition from consulting and/or project work to a productized service.
  • First steps for getting clear on what you should offer.
  • How Brian uses podcasting to expand his business.
  • What to expect if you want to start a productized service business.

You can find show notes and other information by clicking here:

Aug 29, 2017

You might think that in order to get the most out of podcasting as a marketing tool, you'd have to have your own show and your own audience. But you can get many of the same results by simply being a guest on other shows!

Our guest this week is proof that this technique works. Mojca Mars is the founder of Super Spicy Media, where she consults with clients about social media and the power of Facebook ads in particular.

Mojca went from being a big fan of podcasts to a guest beloved by hosts and audiences alike. Thanks to her preparedness and actionable advice, she's turned guests spots on other shows into tangible results.

Here's What You'll Discover:

  • Why you'll have to reach out to hosts first when you're getting started on your own podcast publicity tour.
  • Mojca's go-to email for asking podcasters to be on their shows.
  • How to prep for an interview so you sound confident while keeping it simple. 
  • Why it's so critical to provide actionable advice to an audience, no matter what kind of show you're on.
  • What you can do today to take the first steps toward growing your network, connecting with clients, and building your authority in your industry!

You can find show notes and other information by clicking here:

Aug 15, 2017

Kerry Lutz in the founder of the Financial Survival Network, a veteran podcaster, and author of the new book Viral Podcasting: A Proven Process to Earn a 6 Figure Income from Your ShowKerry is an expert at turning episode into dollars.

Content is king, and you've got to build a loyal audience. But once you've done these things, you've ready to explore sponsorships, affiliate programs, and other avenues for making money off of your podcast.

Kerry Lutz opens up about his own journey to podcasting and how he started making money on his own show. He describes the different monetization models and shares some pointers for picking the right model for you. He also reveals his own favorite ways to monetize and some of the lessons he's learned from experimenting with his own podcast over the years.

Here's What You'll Discover:

  • Which types of monetization are really difficult and which Kerry recommends.
  • Why you should focus on building your audience before monetizing.
  • The importance of knowing your target market inside and out before and after you've starting podcasting.
  • How to diversify your income streams from podcasting - from passive to active alike.
  • When advertising is too much for your audience, and how to know if you're impacting your own business by having sponsors.

You can find show notes and other information by clicking here:

Aug 1, 2017

Choosing a niche for your business (or podcast!) at the outset of the project can be tough - today's guest recommends specifying that niche later in the process.

Dan Faggella is the founder of Tech Emergence and host of the AI in Industry Podcast. While he initially began his podcast with a broad focus on technology and intelligence, he's narrowed it down to deliver valuable information to industry leaders who need to know how AI might affect their work.

Dan's strategy might be just what you need to boost the value you're providing to your audience! 

Dan shares how his new niche more accurately reflects the spirit of his show and message, and we discuss how his capacity for monetization increased with this pivot, too. He leaves us with some advice for narrowing down the scope of your content for those of you interested in making similar moves.

Here's What You'll Discover:

  • The initial topics Dan talked about on his show, and how they grew into the AI and innovation focus he has today.
  • What questions Dan asked his audience as he strategized his new direction.
  • Why rebranding was a crucial piece of creating a more refined and valuable show for his listeners.
  • You're probably already sitting on a unique, niche value proposition - and Dan has tips for teasing that out.
  • How a more specific show will encourage dedicated listeners to spread your content to their friends and others in their industry. 

You can find show notes and other information by clicking here:

Jul 25, 2017

Podcasting isn't just an excellent marketing tool for hosts - today's guest, Connor Gillivan, would know! 

Connor Gillivan is a co-founder of the freelancing platform Freeeup, which connects businesses needing to outsource work with talented, reliable, affordable freelancers. 

It's a pretty revolutionary business model, and it takes some skillful marketing to pull off. That's where podcasting has come in, forming a unique and effective branch of Connor's overall marketing strategy. 

Connor and I talk about how he pitches himself to podcast hosts, why following up and being a proactive interviewee is so important, and what to do to make sure you're providing great value to the audience. He also shares some of the common mistakes interviewees make that prevent them from turning listeners into customers. 

Here's What You'll Discover:

  • Why Connor decided to target podcasts as an effective marketing channel.
  • How Connor preps to make sure he's a great interview guest.
  • The three essential steps for generating results from a podcast interview.
  • Why being on podcasts has been such a great way to build rapport with hosts and audiences alike.
  • How to scale your efforts and get more success as a podcast guest.

You can find show notes and other information by clicking here:

Jun 20, 2017

Although this week's guest wasn't too sure about podcasting at first, since he started his own show he's been on a roll.

Kurt is the founder of consulting firm Ethercycle and helps Shopify storeowners uncover and capitalize on the hidden profits in their online stores. By finding and committing to a niche subject, Kurt's made helping eCommerce professionals into a profitable business.

Kurt's found podcasting to be a fun, genuine, and powerful way to connect with his audience - and he's sharing his experience with us!

Here's What You'll Discover:

  • How Kurt was slowly convinced to start his own podcast.
  • What the process of discovering a niche was like, and why being a Shopify expert gave Kurt extra authority.
  • Why it's essential that you're passionate about your show's subject - and how your audience can tell if you're not!
  • The varied ways Kurt's podcast has allowed him to convert listeners and guests into clients.
  • Kurt's advice for those of you considering starting your own podcast.

You can find show notes and other information by clicking here:

May 9, 2017

Last week we heard part one of our interview with Jonathan Stark of the Ditching Hourly podcast about why you should quit the time-tracking model. Today Jonathan shares how he's leveraged podcasting in his business to grow his audience and build authority and trust. 

Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better.



Here's What You'll Discover:

  • How Jonathan has leveraged podcasting in his various businesses.
  • Why you don't need to weigh down your show with promotional chatter.
  • Why podcasting is the next best thing to speaking at conferences, and much more scalable.
  • Whether or not Jonathan advises other freelancers to begin podcasting to build their authority.
  • The difficulty of getting feedback on a podcast and what Jonathan recommends to his listeners. 

You can find show notes and other information by clicking here:

May 2, 2017

If you're still billing clients by the hour, you may be depriving both yourself and your customers of some serious value. What could you gain if you were focused on producing great work efficiently, rather than watching the clock?

Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better.

Here's What You'll Discover:

  • Why quitting hourly billing is one of the biggest obstacles we face in professional services.
  • How charging a flat-fee changes everything about your business, including interactions with clients.
  • The three key reasons you should stop billing hourly to provide better quality and more efficient service.
  • Why value-based pricing will help you build tools and systems in your business that make you better at your job.
  • The key realization that your clients would rather have your work than the money they're giving you for it.

You can find show notes and other information by clicking here:

Apr 4, 2017

Have you considered how your podcast fits in with your overall business strategy?Are you creating a product ecosystem that educates and invites engagement from your audience and future clients?

Today's guest Nick Disabato is an expert in product ladders and building an attentive, knowledgable client base.

Nick is a designer, writer, and consultant specializing in research-driven A/B testing. He uses design research to increase online stores' revenue, and talks about business over at the Make Money Online Podcast.

Here's What You'll Discover:

  • Why A/B testing is such an effective tool for increasing revenue to online businesses.
  • What expertise Nick gives away at the beginning of his product ladder and what he saves for later.
  • How Nick leverages being a guest on podcasts and blogs to recruit a wider audience.
  • Why you should move heaven and earth for people that take the time to respond to your offerings.
  • How to nurture engaged, educated customers and avoid a race to the bottom for your services.

You can find show notes and other information by clicking here:

Mar 28, 2017

Everyone's got things that they're naturally good at, but have you ever thought of your natural talents as a type of genius? If you can tap into those natural talents, you'll find you're more confident and productive than before.

This interview with Nancy Marmolejo is the perfect way to kickstart your unique genius.

Nancy Marmolejo is an educator, speaker, and author fascinated by the intersection of talent and genius. She's an expert at helping clients reconnect with their natural talents and passions in order to fuel valuable, authoritative businesses.

Here's what you'll discover:

  • What the word "genius" really means, and how it interacts with Nancy's work.
  • How Nancy helps clients determine the difference between natural and acquired talents.
  • The confidence boost you'll gain when you make using your inherent gifts a priority.
  • How a story about her daughter's class podcast demonstrates the unique perspective each of us have.
  • What aspiring thought leaders and business owners should do next if they want to integrate their natural passion into their work.

You can find show notes and other information by clicking here:

Jan 17, 2017

Considering starting a podcast, but not sure of the step-by-step process to get there? Or are you wondering how to get featured on other podcasts that you know your audience loves?

This conversation with Kai Davis might be exactly what you need.

Kai Davis is an outreach consultant with expertise in podcasting, and he's sharing his tried-and-true approach to drumming up interest in your podcast before you even start. I had him walk me through the whole process, starting with your target audience and ending with you launching a highly anticipated, highly valuable show.

Kai answers key questions about how to choose a target audience, why you should test-market your podcast idea as a guest on other shows, and how to attract business before you even launch.

Here's What You'll Discover:

  • Why narrowing down your target audience is the first step of starting a successful podcast.
  • Why a bit of competition in your niche is a good sign, not a red flag.
  • How and why you should reach out to fellow podcasters and ask to be a guest on their show.
  • Kai's tips for interview prep and driving maximum traffic to your site after a guest appearance.
  • What free content you should provide to your audience so they're more likely to tune into your show.

You can find show notes and other information by clicking here: