You might think that in order to get the most out of podcasting as a marketing tool, you'd have to have your own show and your own audience. But you can get many of the same results by simply being a guest on other shows!

Our guest this week is proof that this technique works. Mojca Mars is the founder of Super Spicy Media, where she consults with clients about social media and the power of Facebook ads in particular.

Mojca went from being a big fan of podcasts to a guest beloved by hosts and audiences alike. Thanks to her preparedness and actionable advice, she's turned guests spots on other shows into tangible results.

Here's What You'll Discover:

• Why you'll have to reach out to hosts first when you're getting started on your own podcast publicity tour.
• Mojca's go-to email for asking podcasters to be on their shows.
• How to prep for an interview so you sound confident while keeping it simple. 
• Why it's so critical to provide actionable advice to an audience, no matter what kind of show you're on.
• What you can do today to take the first steps toward growing your network, connecting with clients, and building your authority in your industry!

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp034

Kerry Lutz in the founder of the Financial Survival Network, a veteran podcaster, and author of the new book Viral Podcasting: A Proven Process to Earn a 6 Figure Income from Your Show. Kerry is an expert at turning episode into dollars.

Content is king, and you've got to build a loyal audience. But once you've done these things, you've ready to explore sponsorships, affiliate programs, and other avenues for making money off of your podcast.

Kerry Lutz opens up about his own journey to podcasting and how he started making money on his own show. He describes the different monetization models and shares some pointers for picking the right model for you. He also reveals his own favorite ways to monetize and some of the lessons he's learned from experimenting with his own podcast over the years.

Here's What You'll Discover:

• Which types of monetization are really difficult and which Kerry recommends.
• Why you should focus on building your audience before monetizing.
• The importance of knowing your target market inside and out before and after you've starting podcasting.
• How to diversify your income streams from podcasting - from passive to active alike.
• When advertising is too much for your audience, and how to know if you're impacting your own business by having sponsors.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp033

Choosing a niche for your business (or podcast!) at the outset of the project can be tough - today's guest recommends specifying that niche later in the process.

Dan Faggella is the founder of Tech Emergence and host of the AI in Industry Podcast. While he initially began his podcast with a broad focus on technology and intelligence, he's narrowed it down to deliver valuable information to industry leaders who need to know how AI might affect their work.

Dan's strategy might be just what you need to boost the value you're providing to your audience! 

Dan shares how his new niche more accurately reflects the spirit of his show and message, and we discuss how his capacity for monetization increased with this pivot, too. He leaves us with some advice for narrowing down the scope of your content for those of you interested in making similar moves.

Here's What You'll Discover:

• The initial topics Dan talked about on his show, and how they grew into the AI and innovation focus he has today.
• What questions Dan asked his audience as he strategized his new direction.
• Why rebranding was a crucial piece of creating a more refined and valuable show for his listeners.
• You're probably already sitting on a unique, niche value proposition - and Dan has tips for teasing that out.
• How a more specific show will encourage dedicated listeners to spread your content to their friends and others in their industry. 

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp032