How many people have you heard say they want to write a book? It’s a topic that seems to get plenty of talk with little follow-through, but it’s one that deserves some serious consideration—especially for podcasters.
Today’s guest, James Ranson, is here to explain why. A Wall Street Journal bestselling editor who has worked with over 200 authors as a book coach and ghostwriter, as well as the author of Buy Once, Cry Once: How Shortcuts Cost You In The Long Run, James has seen his share of books bolster careers. In this episode, he shares the benefits of writing a book and how becoming an author can take your career to the next level.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp036
Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he’s here today to share his valuable insight.
You’ll hear how Brian transitioned from a do-it-yourself service to a done-for-you service, as well as what he finds truly valuable about running a productized service business. He then offers his advice for the first steps you should take if you’re hoping to create a similar business, and what to expect along the way.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp035
You might think that in order to get the most out of podcasting as a marketing tool, you'd have to have your own show and your own audience. But you can get many of the same results by simply being a guest on other shows!
Our guest this week is proof that this technique works. Mojca Mars is the founder of Super Spicy Media, where she consults with clients about social media and the power of Facebook ads in particular.
Mojca went from being a big fan of podcasts to a guest beloved by hosts and audiences alike. Thanks to her preparedness and actionable advice, she's turned guests spots on other shows into tangible results.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp034
Kerry Lutz in the founder of the Financial Survival Network, a veteran podcaster, and author of the new book Viral Podcasting: A Proven Process to Earn a 6 Figure Income from Your Show. Kerry is an expert at turning episode into dollars.
Content is king, and you've got to build a loyal audience. But once you've done these things, you've ready to explore sponsorships, affiliate programs, and other avenues for making money off of your podcast.
Kerry Lutz opens up about his own journey to podcasting and how he started making money on his own show. He describes the different monetization models and shares some pointers for picking the right model for you. He also reveals his own favorite ways to monetize and some of the lessons he's learned from experimenting with his own podcast over the years.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp033
Choosing a niche for your business (or podcast!) at the outset of the project can be tough - today's guest recommends specifying that niche later in the process.
Dan Faggella is the founder of Tech Emergence and host of the AI in Industry Podcast. While he initially began his podcast with a broad focus on technology and intelligence, he's narrowed it down to deliver valuable information to industry leaders who need to know how AI might affect their work.
Dan's strategy might be just what you need to boost the value you're providing to your audience!
Dan shares how his new niche more accurately reflects the spirit of his show and message, and we discuss how his capacity for monetization increased with this pivot, too. He leaves us with some advice for narrowing down the scope of your content for those of you interested in making similar moves.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp032
Podcasting isn't just an excellent marketing tool for hosts - today's guest, Connor Gillivan, would know!
Connor Gillivan is a co-founder of the freelancing platform Freeeup, which connects businesses needing to outsource work with talented, reliable, affordable freelancers.
It's a pretty revolutionary business model, and it takes some skillful marketing to pull off. That's where podcasting has come in, forming a unique and effective branch of Connor's overall marketing strategy.
Connor and I talk about how he pitches himself to podcast hosts, why following up and being a proactive interviewee is so important, and what to do to make sure you're providing great value to the audience. He also shares some of the common mistakes interviewees make that prevent them from turning listeners into customers.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp031
Although this week's guest wasn't too sure about podcasting at first, since he started his own show he's been on a roll.
Kurt is the founder of consulting firm Ethercycle and helps Shopify storeowners uncover and capitalize on the hidden profits in their online stores. By finding and committing to a niche subject, Kurt's made helping eCommerce professionals into a profitable business.
Kurt's found podcasting to be a fun, genuine, and powerful way to connect with his audience - and he's sharing his experience with us!
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp030
Last week we heard part one of our interview with Jonathan Stark of the Ditching Hourly podcast about why you should quit the time-tracking model. Today Jonathan shares how he's leveraged podcasting in his business to grow his audience and build authority and trust.
Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp029
If you're still billing clients by the hour, you may be depriving both yourself and your customers of some serious value. What could you gain if you were focused on producing great work efficiently, rather than watching the clock?
Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp028
Have you considered how your podcast fits in with your overall business strategy?Are you creating a product ecosystem that educates and invites engagement from your audience and future clients?
Today's guest Nick Disabato is an expert in product ladders and building an attentive, knowledgable client base.
Nick is a designer, writer, and consultant specializing in research-driven A/B testing. He uses design research to increase online stores' revenue, and talks about business over at the Make Money Online Podcast.
Here's What You'll Discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp027
Everyone's got things that they're naturally good at, but have you ever thought of your natural talents as a type of genius? If you can tap into those natural talents, you'll find you're more confident and productive than before.
This interview with Nancy Marmolejo is the perfect way to kickstart your unique genius.
Nancy Marmolejo is an educator, speaker, and author fascinated by the intersection of talent and genius. She's an expert at helping clients reconnect with their natural talents and passions in order to fuel valuable, authoritative businesses.
Here's what you'll discover:
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp026
Considering starting a podcast, but not sure of the step-by-step process to get there? Or are you wondering how to get featured on other podcasts that you know your audience loves?
This conversation with Kai Davis might be exactly what you need.
Kai Davis is an outreach consultant with expertise in podcasting, and he's sharing his tried-and-true approach to drumming up interest in your podcast before you even start. I had him walk me through the whole process, starting with your target audience and ending with you launching a highly anticipated, highly valuable show.
Kai answers key questions about how to choose a target audience, why you should test-market your podcast idea as a guest on other shows, and how to attract business before you even launch.
You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp025